TRADES Featured in Midweek

TRADES was recently featured in a style guide in Midweek, as part of a MORI feature. Cheehuuu!

Black Friday Sale

Black Friday Sale going on all weekend, starting Friday at 12AM midnight, HST.
Supplies are limited. Once items are gone, they’re gone.

TRADES Black Friday Mystery Box

TRADES Mystery Box will be available Black Friday at Midnight, 12AM HST (Thursday going into Friday), exclusively online.

Each Mystery Box contains 4 TRADES Tees and 1 Bonus Item and can range from this current season, past seasons, exclusive products, and never released sample items.

Mystery Boxes are limited quantity and can sell out. Items are chosen at random. No item requests, refunds, or exchanges allowed.


Event Alert: November 18th @ Pa’akai Marketplace

Aloha TRADES Ohana. Letting you know that we will be at Pa’akai Marketplace at SALT Kaka’ako on Saturday, November 18th from 5PM-9PM. Come cruise!

Event Alert: New Wave Friday by Art + Flea on November 10

TRADES will be participating in New Wave Friday by Art + Flea, at South Shore Market on Friday, November 10.

Event info:
South Shore Market at Ward Village
1170 Auahi St.
November 10
Free, all ages welcome

For more info visit:

TRADES now available at Mori by Art + Flea

We are proud to announce that TRADES Hawaii is now available in select styles at Mori Hawaii by Art + Flea, in South Shore Market at Ward Village. Our friends at Art + Flea have been supporting local artists and makers for years through events and their retail store. If you’re into supporting local Hawaii business, this is the spot. Go check them out if you’re on Oʻahu. Read more

TRADES Lookbook Fall ’17

Paoa Montgomery and Davin Alexander shot by Jake Ho for our latest Fall ’17 drop. Shop the full collection here. Read more

TRADES “Pau Summer” Sale

Aloha all.

We’re getting ready for the holiday season and we’re cramped for space in our warehouse (aka office, aka spare bedroom). For the next two weeks, we need you to help us clear some inventory. We’ll help you help us by giving you 50% OFF EVERYTHING in our online shop. Includes items that are already marked down.

Load up your shopping cart then enter ‘PAUSUMMER’ at checkout.

Visit the online shop here.

Welcome home, Hokulea

On June 17, 2017, Hōkūleʻa returned home after three years of sailing around the world to a crowd of CHEEHUUU and blowing . Honi were shared among braddahs and sistas. Hawaiian flags were waived right-side up and upside down. Culture was flowing like waiwai. This was a proud day to be Hawaiian.

Mahalo Hōkūleʻa and welcome back.

Traditional handmade kahili:
The OGs:
The crowd wasn’t only on land:Hōkūleʻa deservedly resting after a long journey:


Everything But Predictable ∆ Honolulu Night Market x Pow Wow Hawaii Kickoff Recap

Hawaii’s weather can be beautiful, breezy, chilly, hot, muggy, and voggy – everything but predictable. The day of Honolulu Night Market x Pow Wow Hawaii Kickoff was no different. Guarantee every vendor was checking what Guy Hagi had to say for that evening’s weather because the morning and afternoon was flash flood pouring.

Rain is a word every vendor doesn’t want to hear on the day of an event. We spend the days before the event prepping, paying the vendor fees, counting inventory, making sure we have all the equipment we need. When event day comes, we load and haul our whole “store” in a truck, and try not to sweat through our shirts. I always do.

For creatives and entrepreneurs, Honolulu Night Market and similar marketplaces can be a necessity. Sure, with social media and online stores, it’s never been easier for creatives to sell their creations, but it’s important to physically talk story and shake hands with our community.

Luckily, the rain stopped, the sky cleared, and people came. Weirdly, not a single drop fell that night and every vendor’s anxiety was put to ease. At least, until the next event.

Our Valentine’s Day drop for the ladies. Kuʻu Ipo and Aloha ʻOe Sweetheart Caps:
Kuʻu ipo making friends:  Mauka Man and Mauka Woman, Brandon and Keala Souza:
Travis Ito (middle) and the HVN crew:
Micah from Diamond Head Clothing got one of my favorite tees right now:

Big mahalo to everyone that stopped by!